AFRICAReports News & Reports

Shoprite Switches to franchise model as Ketron Investment Takes Over

Shoprite Shoprite Holdings Ltd., Africa’s largest food retailer, is changing its strategy “from an ownership model to a franchise model as it sells its Nigerian operations to local investors 16 years after it opened its first outlet in the continent’s most populous country.

The company sold its stake to Ketron Investment Ltd., a Nigerian company owned by a group of local investors led by property firm Persianas Investment Ltd., Ketron said in an emailed statement.

Shoprite is changing its strategy “from an ownership model to a franchise model,” Ketron said. The acquisition has been approved by Nigeria’s federal competition and consumer protection commission.

The retailer operated 25 outlets in eight states across Africa’s biggest economy but had been struggling with disruptions. Ketron said it plans to keep open new ones and display more Nigerian-made products.

 “We look forward to building an even stronger company following our acquisition,” said Tayo Amusan, Ketron’s chairman.

Shoprite, which operates 2,843 supermarkets in 15 countries, serving 35 million customers in Africa and the Indian Ocean Islands, has struggled with supply-chain disruptions and repatriation of funds — both familiar problems to foreign businesses in the Nigerian market.

Such logjams prompted other South African retailers including Woolworths Holdings Ltd., Truworths International Ltd. and Mr Price Group Ltd. to quit Nigeria.

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